Manuel Barragan

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Manuel Barragan

Vice President & Chief Digital Strategist

An accomplished Digital Business Leader with a proven track record of driving sustained business growth. Digital Transformation Strategist leads the 99Digital team which works to drive greater Digital quotient globally and bring greater rigor and efficiency to the operations. He has been responsible for leading key Digital initiatives within the company.

He helps organizations to design, direct and implement their Digital Transformation by transforming the business to become more Agile, centered in the Customer and enabled by Technology, creating and capturing new value opportunities while being more efficient with an enhanced approach to Digital Marketing.

He is having over 20 years of experience in Information Technology (IT), consulting, and Financial Services in international companies such as IBM, Marsh & McLennan, HSBC, Santander, Reuters, and BBVA.